How popular is Yahoo Search in Japan, and how can you make it work for your marketing?
Thanks to the internet, hiring translators has become easier and cheaper than ever before. In the early 2000s, independent mobile app developers could not easily have their apps and websites translated into many languages. In 2016, with remote work environments such as crowdsourcing, cloud application, and cloud CAT (Computer Assisted Translation) tools, small companies like […]
Social media has taken precedence in all aspects of 21st century life. It has radically remodeled the communication paradigm to one where interacting with multiple entities across borders, both geographical as well as political, is a matter of just few clicks away . It has also presented an invaluable opportunity for companies to reach out […]
Japan is a lucrative, but difficult, market to enter and excel in . One of the largest retail franchises, Walmart, has failed and experienced huge losses; the popular e-commerce site eBay could not compete with the japanese auction site Rakuten Auction; and no one in Japan even knows that Taco Bell or Wendy’s exists. There […]
In the 2003 movie “Lost in Translation”, Bill Murray plays an American celebrity who comes to Japan to film a whisky commercial. He encounters a wide variety of cultural shocks every day in Tokyo, from not understanding what the commercial’s director says (accompanied by a very poor translation) to accepting a talk show gig where […]